Conversations on AIM and my Facebook statuses have led me to the conclusion that everyone is all about the Discovery Channel’s Shark Week.
From Wikipedia:
The Discovery Channel’s Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks. Shark Week is held annually, normally running in July or August.
In the NBC sitcom 30 Rock Tracy Jordan encourages Kenneth to “Live every week like it’s Shark Week.”
On the animated TV series The Simpsons, Homer was about to leave Maggie under the supervision of “Grandma Shark Week.”
News comedian Stephen Colbert featured a small segment on The Colbert Report in which he found that sand (especially people being trapped in their own sand holes) has been responsible for more fatalities in the United States than shark attacks, prompting him to suggest the Discovery Channel hold an annual Sand Week.